Barcelona / 2025
For the 2025 edition of Serralavella in Ullastrell, I designed the promotional graphics in collaboration with the local youth collective Oju Malparlats. The visual identity takes cues from the traditional spirit of the celebration while introducing a bold, contemporary aesthetic.
The design aims to reflect the energy and irreverence that define the festival. By blending local references with a fresh visual language, the campaign connects past and present, tradition and experimentation capturing the unique character of Ullastrell’s cultural landscape.
The design aims to reflect the energy and irreverence that define the festival. By blending local references with a fresh visual language, the campaign connects past and present, tradition and experimentation capturing the unique character of Ullastrell’s cultural landscape.
